Over the last three decades, Japanese NGOs have become increasingly engaged in the delivery of Japanese foreign aid, and humanitarian responses to national emergencies. Despite these attainments, a lack of recognition for the Japanese NGO sector among the domestic audience remains noticeable. The article proposes that, despite the increasing professionalization and professionalism of the Japanese NGO sector, the activities of practitioners are frequently construed as volunteering. Additionally, the article contends that concerns about the anti-government or "political" undertone to NGO activities and diminishing interest in international cooperation issues constitute a considerable challenge to fostering recognition and building domestic co...