The impact of socially responsible marketing on the economy

Predmet istraživanja završnog rada je utjecaj društveno odgovornog marketinga na gospodarstvo. Dosadašnja istraživanja o društveno odgovornom marketingu pokazala su da primjena društveno odgovornog marketinga sa sobom nosi višestruku korist i za poduzeće koje prakticira društveno odgovorni marketing i za ljude koji žive u zajednici u kojoj poduzeća posluju i za gospodarstvo Primarni cilj rada je prikazati utjecaj društveno odgovornog marketinga na gospodarstvo. Završni rad napisan je uz pomoć sekundarnih podataka koji su se prikupili iz stručne literature koja obuhvaća knjige, znanstvene članke i internetske izvore vezane za temu rada. Znanstvene metode koje su se koristile za pisanje rada su: metoda analize, metoda sinteze, metoda prikupljanja i metoda deskripcije. Društveno odgovorni marketing je marketing u kojem poduzeća provode različite marketinške aktivnosti koje nisu usmjerene isključivo na stvaranje dobiti već se putem marketinških aktivnosti želi pomoći društvu i okolišu u kojem poduzeće posluje. Cilj uvođenja društveno odgovornog marketinga u poslovanje poduzeća je potaknuti poduzeće na promjenu ponašanja istoga i pomaganje zajednici. Kada je u pitanju utjecaj koji društveno odgovorni marketing ima na gospodarstvo države došlo se do zaključka da pomno osmišljen i proveden društveno odgovorni marketing poduzeća uvelike utječe na gospodarstvo države.The subject of research of the final paper is the impact of socially responsible marketing on the economy. Previous research on socially responsible marketing has shown that the application of socially responsible marketing brings with it multiple benefits both for the company that practices socially responsible marketing and for the people who live in the community where the companies operate and for the economy. The primary goal of the work is to show the impact of socially responsible marketing on economy. Final thesis is written with the help of secondary data collected from professional literature, which includes books, scientific articles and internet sources related to the topic of the thesis. The scientific methods used to write the paper are: analysis method, synthesis method, collection method and description method. Socially responsible marketing is marketing in which companies carry out various marketing activities that are not aimed exclusively at generating profit, but through marketing activities they want to help society and the environment in which the company operates. The goal of introducing socially responsible marketing into the company's operations is to encourage the company to change its behavior and help the community. When it comes to the impact that socially responsible marketing has on the state's economy, the conclusion was reached that carefully designed and implemented socially responsible marketing of a company greatly affects the state's economy