Media Impact on the Life and Education of the Young People

U 21. stoljeću masovni su mediji nezaobilazan i čak sastavni dio života odraslih, ali i djece od njihove najranije dobi. Toliko smo okruženi medijima da je ponekad teško kontrolirati i svoju izloženost istima, a vrlo užurbani načini života nikako ne idu u prilog tomu. Mediji nas okružuju u svakom koraku i utječu na nas na svim razinama, a najproblematičnija je ona podsvjesna razina kada nismo ni svjesni svojih postupaka i stoga smo svjedoci sve većeg utjecaja medija kako na odrasle, tako i na djecu. S obzirom na spomenuti ubrzani način života mnogih roditelja, djeca su ta koja često uče iz medija i to ih oblikuje kasnije u životu i utječe na njihovo ponašanje. Roditelji koji su medijski pismeni i uviđaju potencijalni problem spodobni su utjecati na kvalitetnije korištenje medija i tehnologije njihove djece. Postoje mnoga istraživanja na ovu i teme slične ovima koje prikazuju negativne aspekte medija i izloženost djece površnom, konzumerističkom shvaćanju svijeta oko sebe. No, uvijek postoje i one dobre strane tehnologije i prostor za napredak kod odraslih, ali i kod djece naravno. Istraživanje u ovom radu je kvalitativno, odnosno anketa u Google forms formatu.In the 21st century, the mass media are unavoidable and even integral part of the lives of adults; but also children from thir earliest ages. We are so surrounded by the media that sometimes is difficult to control our exposure to them, and very hectic lifestyles does not help. The media surrounds us at every step and affects us at all levels, and the most problematic is the subconscious level when we are not even aware of our actions and therefore we are witnessing the growing influence of the media on both adults and children. Given the aforementioned accelerated lifestyle of many parents, it is children who often learn from the media and this shapes them later in life and influences their behavior. Parents who are media literate and recognize the potential problem are able to influence the better use of their technology. There is a lot of research on this and similar topics that shows the negative aspects of the media and children's exposure to a superficial, consumerist understanding of the world around them. But there are always the good sides of technology and media and room for improvement in adults, but also in children of course. Research in this paper is qualitative, that is, research in Google form format