Contemporary trends in human resources management in entrepreneurship

Sve većim prisustvom globalizacije upravljanje ljudskim potencijalima postaje sve bitniji segment svake organizacije. Bez čovjeka ostvarivanje bilo kakve dobiti ne bi bila moguća. On kao živo biće svojim radom doprinosi izvršenju jasno definiranih organizacijskih ciljeva. Veliku ulogu u upravljanju ljudskim potencijalima ima menadžer, kao ovlaštena osoba koja treba pribaviti kvalitetne ljude, osposobiti ih za rad, motivirati, pratiti njihov napredak i na kraju ih pošteno nagraditi. Također prilikom vođenja potrebno je voditi računa o raznim utjecajima iz okoline, ali i onih unutar organizacije. Dobar menadžer je onaj koji stalno prati novitete i u korak je s promjenama na tržištu. Suvremeni trendovi kod upravljanja ljudskim potencijalima su globalizacija i tržišno natjecanje, posuđeni kapital i deregulacija, tehnologija, demografski i ekonomski trendovi. Svi oni imaju direktan utjecaj na način na koji se upravlja ljudima u organizaciji. U ovom radu pojasniti će se upravljanje ljudskim potencijalima na primjeru poduzeća Podravka d.d. kao primjer dobre prakse kod upravljanja svojim zaposlenicima. Svojom predanošću i željom za napretkom mogu samo biti primjer i ostalim tvrtkama.With the presence of globalization and increasing awareness of organizations about the importance of people for the organization, human resources management becomes the most important segment of every organization. Without people, making any profit would not be possible. As a living being, he contributes with his work to the execution of clearly defined organizational goals. A major role in the management of human resources is played by the manager, as an authorized person who needs to acquire quality people, train them for work, motivate them, monitor their progress and finally reward them fairly. Also, when leading, it is necessary to take into account various influences from the environment, as well as those within the organization. A good manager is one who constantly follows the latest developments and is in step with changes in the market. Contemporary trends in human resources management are globalization and market competition, borrowed capital and deregulation, technology, demographic trends and economic challenges. All of them have a direct impact on the way people are managed in the organization. This paper will explain the management of human resources on the example of the company Podravka d.d. as an example of good practice in managing their employees. With their commitment and desire for progress, they can only be an example to other companies