The art of negotiation as a competence key in the developmnet of entrepreneurship

Tema rada je Umijeće pregovaranja kao ključna kompetencija u razvoju poduzetništva. Pregovaranje je zaista važno u poslovanju te je to složen socijalni proces. Ovim radom želi se obratiti pozornost na važnost umijeća poslovnog pregovaranja koje je ključna kompetencija u razvoju poduzetništva. Također je i napravljena anketa kojoj je cilj bio dobiti podatke o važnosti edukacije unutar poduzeća, pregovaranja kao takvog te utjecaju dobrog pregovaranja na daljnje poslovanje i postizanje ciljeva poduzeća.The topic of the paper is The Art of Negotiation as a Key Competence in Entrepreneurship Development. Negotiation is really important in business and it is a complex social process. This paper aims to draw attention to the importance of the art of business negotiation, which is a key competence in the development of entrepreneurship. A survey was also conducted with the aim of obtaining information on the importance of education within the company, negotiation as such and the impact of good negotiation on further business and achieving the company's goals