Topics
AppalachianPlace
ArmyAgent
In order for Army recruiters in the Appalachian region to effectively reach their target audience through television advertising, they must know which segment within the overall stated target audience of high school seniors between the ages of 17 to 21 are most likely to be influenced by Army recruitment advertising. Recruiters must also determine the type of programming preferred by the primary target segment to enable recruiting messages to be placed in programming where it is likely to have the most impact and achieve maximum frequency of exposure among the most receptive audience
Methods of communication have increased greatly over the past 25 years. Faster, more targeted commun...
The United States Army Recruiting Command (USAREC) is charged with finding, engaging, and ultimately...
The major objective 'of this survey research project was to estimate the Navy recruitment poten...
This dissertation examined the persuasive strategies of U.S. military recruitment television adverti...
Master of ArtsDepartment of HistoryMark P. ParilloThe United States Army faced a dire challenge when...
This study uses field research to compare and evaluate the major recruitment initiatives of the Illi...
Final ReportThe purpose of the present study was to: 1) further evaluate the methodology employed in...
The U.S. Department of Defense spent $11 billion in enlistment and retention bonuses from 2006 to 20...
Presentation given at the American Educational Research Association Meeting. Objectives /Purpose:Thi...
The purpose of this study was to compare and to evaluate the television market segmentation suggeste...
This paper examines trends in military recruiting during the 1980s and estimates the contribution of...
A study of the United States military’s recruiting during the “all-volunteer,” post-conscription era...
A letter report issued by the General Accounting Office with an abstract that begins "The Department...
13. ABSTRACT (Maximum200 words) This qualitative study was conducted to determine if, through govern...
This study examines who or what influences a military recruit from New Jersey or New York City to jo...
Methods of communication have increased greatly over the past 25 years. Faster, more targeted commun...
The United States Army Recruiting Command (USAREC) is charged with finding, engaging, and ultimately...
The major objective 'of this survey research project was to estimate the Navy recruitment poten...
This dissertation examined the persuasive strategies of U.S. military recruitment television adverti...
Master of ArtsDepartment of HistoryMark P. ParilloThe United States Army faced a dire challenge when...
This study uses field research to compare and evaluate the major recruitment initiatives of the Illi...
Final ReportThe purpose of the present study was to: 1) further evaluate the methodology employed in...
The U.S. Department of Defense spent $11 billion in enlistment and retention bonuses from 2006 to 20...
Presentation given at the American Educational Research Association Meeting. Objectives /Purpose:Thi...
The purpose of this study was to compare and to evaluate the television market segmentation suggeste...
This paper examines trends in military recruiting during the 1980s and estimates the contribution of...
A study of the United States military’s recruiting during the “all-volunteer,” post-conscription era...
A letter report issued by the General Accounting Office with an abstract that begins "The Department...
13. ABSTRACT (Maximum200 words) This qualitative study was conducted to determine if, through govern...
This study examines who or what influences a military recruit from New Jersey or New York City to jo...
Methods of communication have increased greatly over the past 25 years. Faster, more targeted commun...
The United States Army Recruiting Command (USAREC) is charged with finding, engaging, and ultimately...
The major objective 'of this survey research project was to estimate the Navy recruitment poten...
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