Fashion for the People: A History of Clothing at Marks & Spencer

Drawing on previously unpublished company archives, this book considers Marks & Spencer's contribution to British – and, since the 1970s, international – fashion. Rachel Worth discusses how, from the 1920s, the company brought fashion to the high street, offering well-designed clothing at affordable prices. She analyses the unique ways in which the company democratised fashion, arguing that its pioneering role in the development of new fabrics, the employment of designers as consultants and its marketing and promotional strategies have changed the ways in which we understand and consume fashion. This book received Arts and Humanities Research Council Funding (AHRC)