Strategy of Language Politeness in Effort to Buildcharacter

Language politeness is a reflection of a person's character. Therefore, the character of a person can be built through one of the abilities of language skills, i.e. the ability to use polite language. The strategy of language politeness as one of the efforts to build the character of a nation can be effected through: 1) family education by having habitual, creating a conducive atmosphere and guidance; 2) positive language attitudes, both local and national languages, by building cognitive, affective, and connative aspects, and 3) mastery of polite vocabularies, both receptive and productive.     Keywords: character building, language attitude, language politenes