Strategi Digital Marketing UMKM Batik Tunggal Laweyan Surakarta di Masa Pandemi Covid – 19 (Studi Kasus Batik Tunggal Laweyan)

This research discusses the digital marketing strategy used in MSMEs batik Tunggal Laweyan Surakarta. This research applies a descriptive qualitative methodology . This study consists of dependent and independent variables. The dependent variables in this study are digital marketing, while the independent variables are social media, website creation, search engines, marketing through content and google advertising. Utilization of social media can be done well if it contains educative and informative content such as promoting free shipping and discounts through content on social media. Advertisements on google ads even take advantage of whatsaap status for promotional advertising. And during the online purchase process, you can directly use social media via direct messages and you can also use links to e-commerc