Analisis Pengaruh Persepsi Konsumen Dan Harga Pada Produk Organik Terhadap Niat Untuk Melakukan Pembelian Sayur Organik

This study aims to analyze the effect of Consumer Perception and Price on Purchase Intention. This research is included in quantitative research. The population of this study is organic vegetable consumers who live in Klaten district. The samples collected in this study were 100 respondents. The sample selection technique is using purposive sampling where the sample is determined based on certain criteria. The data used is primary data where data is obtained from respondents' answers through a questionnaire that has been given. SPSS 25 is used in research as an analytical tool. The results of this study indicate that (1) Consumer Perception has a positive and significant influence on Purchase Intention. (2) Price has a positive and significant effect on Purchase Intention