ANALISIS PENGARUH KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI SITUS TRAVELOKA

Online business will be very profitable in line with the increasing internet users in Indonesia. This makes the various sites competing to improve consumer purchasing decisions in online shopping, such as improving the quality of information which consisting of 4 dimensions of intrinsic dimensions, representational dimensions and accessibility dimensions. Traveloka one of the popular e-commerce community has a negative and positive side where on the positive side is able to develop ticket sales via e-ticket but on the other hand also disappoint the community due to less accurate information, consistent and not trustworthy. This study aims to determine the effect of quality information on the decision to purchase online on the Traveloka site for the first time. The population in this study is all the people who are on the site Traveloka. The type of research used is survey with sampling technique used purposive sampling. Data collection techniques used were questionnaires distributed online to 96 respondents. The test results show that there is a positive and significant influence on the quality of information on online purchasing decisions on the Traveloka website. Descriptive analysis showed that up to date information is most important for quality information. Keywords: Quality of information, consumer purchase decision