Price Behaviour, Marketing Channels and Efficiency of Marine Fish Marketing in Ramanathapuram District of Tamil Nadu

Marketing plays a key role in the development of marine fisheries sector of the country. A study on price behaviour, marketing channels and efficiency of marine fish marketing in Ramanathapuram district of Tamil Nadu was conducted. Ramanathapuram district was selected since its contribution is maximum (2.11 lakh tonnes) 27.3 per cent of total marine fish production in Tamil Nadu (CMFRI, 2019). The study found that the high value fishes like silver pomfret, seer fishes and shrimp had the highest marketing efficiency and maximum percentage share of fishermen in the consumers rupee. The extent of marketing margins for fishes like silver bellies, rays and goatfishes is higher. The study also suggested that involvement of too many intermediaries needs to be regularized for achieving an efficient fish marketing system