UPAYA INDONESIA MELALUI NATION BRANDING FASHION MUSLIM DUNIA

Saurandri Putri Cahyati, 2022, 201810360311245, University of Muhammadiyah Malang, Faculty of Social and Political Sciences, International Relations Study Program, Indonesia's Efforts Through Nation Branding World Muslim Fashion, Supervisor: Havidz Ageng Prakoso, S.IP., M.A. This research will further analyze and discuss how the nation branding efforts made by Indonesia as a country with a majority Muslim population to become one of the countries that become the world's Muslim fashion mecca. The branding of "Indonesia as the World Muslim Fashion Mecca" was launched in 2010 by the Coordinating Ministry for Economic Affairs, Ministry of Tourism, Ministry of Industry and Ministry of Trade. The Indonesian government also synergizes with actors from non-governmental parties. This research uses Simon Anholl's nation brand hexagon concept which is classified into six aspects, written with descriptive research methods, and data collection techniques used documentation studies. The results obtained are the efforts made by Indonesia to fulfill the six aspects of the nation brand hexagon, the most dominant efforts are aspects of society, government, heritage & culture, and for efforts that need to be improved, namely exports, tourism, investment & immigration