PENGARUH HARGA, LOKASI DAN KUALITAS PELAYANAN JASA TERHADAP LOYALITAS KONSUMEN PASAR TRADISIONAL (Survei Pada Pasar Templek Kota Blitar)

This study aims to determine the effect of price, location and service quality on consumer loyalty in the Templek Traditional Market, Blitar City. This research is a causal associative research with a quantitative approach. The population in this study were all consumers in the Templek Traditional Market, Blitar City. The sampling technique used accidental sampling technique with a total sample of 150 people. Data collection techniques using questionnaires and documentation. The data analysis technique used is descriptive analysis and multiple linear regression. The results showed that price had a positive and significant effect on consumer loyalty, location had a positive and significant effect on consumer loyalty, and service quality had a positive and significant effect on consumer loyalty