This research aimed to examine the culture of wall chalking advertisements done in major areas of Karachi. The research is both analytical and descriptive. Content analysis technique was used by taking more than sixty advertisements for the visual examination, furthermore, the advertisements were divided into categories and sub-categories according to their content. The visual content was collected to give a detailed overview of the types of messages disseminated across Karachi along with an unstructured interview conducted from a painting artist. Seven areas of Karachi were selected for the content collection. Findings show that there is a market for the consumption of the messages like black magic experts, magic masters for love marriage,...
This study analyzes the Pakistani culture’s misrepresentation in local brands’ advertisements. Three...
This paper discusses a new tread of wall finishing that has become prevalent in the recent times in ...
Cities, as the centres for the people’s existence, have become an ideal place for interweaving the c...
Over the past few years there has been significant growth in the use of support media, both traditio...
Purpose: Puffery advertising is defined as advertising or promotional material that makes broad exag...
this study is made to provide deeper relation of Advertisement efforts on the customer satisfaction ...
Advertising billboards is outdoor media conventional, but currently there are phenomena advertising ...
In settings such as hotels, bars and boutiques, things like cars, sodas, clothes, and cities, are fu...
A city as a physical entity and symbolic construct uses advertising to expand its presence amongst i...
Advertisement is one of the major factors for a company to make it successful, unbeatable and unforg...
The importance of advertising in the modern society has been constantly on the rise whose brou...
This research aims at investigating the wallpaper industry (painting and coating industry) of Bangla...
Abstract: ‘Real’ graffiti is a visual form of the hip hop subculture; young people who feel marginal...
An image stimulus sometimes approximates visual communication, appearing as information that carries...
In last few years Outdoor Advertising has change drastically and lots of improvements have been noti...
This study analyzes the Pakistani culture’s misrepresentation in local brands’ advertisements. Three...
This paper discusses a new tread of wall finishing that has become prevalent in the recent times in ...
Cities, as the centres for the people’s existence, have become an ideal place for interweaving the c...
Over the past few years there has been significant growth in the use of support media, both traditio...
Purpose: Puffery advertising is defined as advertising or promotional material that makes broad exag...
this study is made to provide deeper relation of Advertisement efforts on the customer satisfaction ...
Advertising billboards is outdoor media conventional, but currently there are phenomena advertising ...
In settings such as hotels, bars and boutiques, things like cars, sodas, clothes, and cities, are fu...
A city as a physical entity and symbolic construct uses advertising to expand its presence amongst i...
Advertisement is one of the major factors for a company to make it successful, unbeatable and unforg...
The importance of advertising in the modern society has been constantly on the rise whose brou...
This research aims at investigating the wallpaper industry (painting and coating industry) of Bangla...
Abstract: ‘Real’ graffiti is a visual form of the hip hop subculture; young people who feel marginal...
An image stimulus sometimes approximates visual communication, appearing as information that carries...
In last few years Outdoor Advertising has change drastically and lots of improvements have been noti...
This study analyzes the Pakistani culture’s misrepresentation in local brands’ advertisements. Three...
This paper discusses a new tread of wall finishing that has become prevalent in the recent times in ...
Cities, as the centres for the people’s existence, have become an ideal place for interweaving the c...