Local Media (Mis) Representation of the Nigerian Woman As a product of the society

Hinging principally on secondary data and opinions, this paperattempts to show how forces external to the media (notablyculture, religion, the law, education and the like) influence themedia, output and consequently shape media representation ofwomen in the Nigerian society. It argues that themisrepresentation of women in the Nigerian mass media is more aproduct of gender-relation among other dynamics in the Nigeriansociety. Media contents are most often fine-tuned according tosocietal beliefs and realities so as to appear realistic/believable,appealing to audiences' emotions and ultimately win audiences'consensus. The paper argues and concludes that a more promisingapproach to the eradication of women stereotyping andmisrepresentations in the Nigerian media should therefore notonly consider media's androcentric configurations andpredispositions, but start from revolutionary social changes infavor of women emancipation in the other ideological stateapparatuses (family, education, religion, law among others)which, to a great extent, seriously control the means of masscommunication and determine their output