Influence of Foreign TV Programs on Fashion, Lifestyle and Language of Youth

Culture is considered to be very closely related to media as different studies show that media shapes the culture and culture also influences the content of media. The cultural influence of dominant media has been recognized across the world. Media globalization has threatened the identity of nations. This study aims to explore the effects of foreign entertainment TV programs on culture particularly fashion, lifestyle and Urdu language in the youth of Pakistan. The sample of the study was taken from the university students of Islamabad and Rawalpindi. The findings of the study strongly support that proposition that foreign entertainment TV programs have deep influence on fashion, lifestyle and language of youth