Tourism destinations\u27 online representation: a performance assessment

This study aims to expand the application of a website assessment model called the Website Quality Index (WQI), to a global sample of tourism destination sites, with an aim to create a representative global ranking system measuring effectiveness and attractiveness of tourism destination websites. The results of this study indicate that there is a disconnect between the destinations that rank highly in number of visitors and tourism spending when compared to the WQI ranking. These findings contribute to future digital marketing strategies for tourism destinations, and provide valuable insight into the importance of meeting consumer demands and an increased focus to keeping up with technological trends