Analysis of Interest in Using Go-Pay Services for Students in Pontianak City Using the Technology Acceptance Model

The development of technology and communication today has affected human life on all sides, one of which is financial transactions. The innovation of financial transactions has given birth to a new way of transacting with electronic payments without using cash that is more practical. The purpose of this research is to find out what factors influence the interest in using Go-Pay services for students in Pontianak City. The sample in this study were 300 students in the city of Pontianak. The data analysis method used is Structural Equation Modeling (SEM) with WarpPLS Approach. Before interpreting the results of hypothesis testing, the model should have a Goodness of Fit