In the United States, no two states are completely alike in how they govern their citizenry or regulate commerce within their borders. These differences may be used to examine the effects of various laws by contrasting the differences in the way each state attempts to resolve a perceived problem and the resulting outcome. The following paper examines the relationship between consumer purchasing behavior and statutory solutions enacted to combat the perceived problems of unfair and deceptive acts. The statutory solutions are Unfair and Deceptive Acts and Practices (UDAP) statutes. This paper focuses on UDAP statutes and their relationship to life insurance ownership. This paper finds that under some circumstances consumer ownership of life i...