Fostering Equality in Education: The Blockchain Business Model for Higher Education (BBM-HE)

This paper seeks to address which business model in higher education that fosters SDG 4, is adequate for the post-pandemic period. To that end, it introduces the “Blockchain Business Model for Higher Education” (BBM-HE) and a transformed business model canvas framework based on existing literature, concepts, theories and findings relating to most of the pressing issues in higher education from the present study. To determine these issues, secondary data is used in the qualitative research design by applying inductive content analysis techniques to online reports. The originality of this study lies in the “adaptive” perspective to the requirements of the post-pandemic higher education landscape, which consists of modifications to the core elements of higher education, the integration of blockchain technology into the entire system, and a stronger approach to sustainability practice through sustainability tokens. The envisaged model sets out to provide a roadmap for all stakeholders, but most importantly, “decentralized” higher education institutions of the future and the “employable skills-seeking” proactive students all over the world, as opposed to the former “solely degree-focused and affluent” consumers of educational offerings. This study contributes to higher education literature in terms of business models, blockchains, pandemics, and sustainability