The wettability is a critical property that governs the in situ fluid distribution, fractional flow, and hydrocarbon trapping in the porous media. This topic is of immense interest to the petroleum industry for the exploitation of unconventional resources, which have become a significant source of oil and gas production, especially in North America, Canada, and China, as a result of the advancement of horizontal drilling and fracking technologies. The conventional techniques as the central focus for wettability determination of shales include contact angle, spontaneous imbibition, and flotation. This paper reviews the published literature and analyzes the challenges and lessons learned from each method applicable for shales. The results of ...