Pengaruh Word Of Mouth, Kualitas Produk, dan Brand Image Terhadap Keputusan Pembelian Ulang Hand & Body Lotion Mariana di Surabaya

One industry that is currently facing intense competition is the body skincare industry. Body care products are daily necessities for men and women, one of which is hand and body lotion products. On the other hand, increasingly stringent economic developments make companies compete with each other. The aim is to determine the effect of Word Of Mouth, Product Quality, and Brand Image on the Decision to Repurchase Marina's Hand & Body Lotion in Surabaya. Data collection was carried out by giving questionnaires on google form to 90 respondents who had purchased Marina Hand and Body Lotion products in Surabaya using the Purposive Sampling technique. The data collected is then managed using Partial Least Square (PLS). The results of this study explain that Word of Mouth, Product Quality and Brand Image have a positive and significant influence on the Decision to Repurchase Hand and Body Lotion Marina in Surabaya.Salah satu industri yang kini menghadapi tingkat persaingan yang ketat yaitu industri perawatan kulit tubuh. produk perawatan tubuh menjadi salah satu kebutuhan sehari-hari bagi pria maupun wanita, salah satunya produk hand and body lotion. Disisi lain, perkembangan ekonomi yang semakin ketat membuat perusahaan saling bersaing. Tujuannya yakni guna mengetahui Pengaruh Word Of Mouth, Kualitas Produk, serta Brand Image terhadap Keputusan Pembelian Ulang Hand & Body Lotion Mariana di Surabaya. Pengumpulan data dilaksanakan dengan memberikan kuesioner pada google form kepada 90 responden yang pernah membeli produk Hand and Body Lotion Marina di Surabaya dengan memakai teknik Porposive Sampling. Data yang dilakukan pengumpulan lalu dikelola memakai Partial Least Square (PLS). Hasil penelitian ini menerangkan bahwasanyasanya Word Of Mouth, Kualitas Produk serta Brand Image memberikan dampak positif serta signifikan terhadap Keputusan Pembelian Ulang Hand and Body Lotion Marina di Surabaya