Instagram as a communication channel in marketing

Tema je ovog završnog rada Instagram kao kanal komunikacije u marketingu. Broj korisnika društvenih mreža u stalnom je porastu. One postaju ključan element poslovne strategije. Upravo iz tog razloga dolazi i do ekspanzije online marketinga putem društvenih mreža. One su odličan kanal putem kojeg je moguće na brz, jednostavan i povoljan način istražiti tržište te u skladu s tim predstaviti određeni proizvod kupcu te plasirati novi. Instagram je jedna od najpopularnijih suvremenih društvenih mreža. Osim privatnih profila, on pruža i one poslovne profile koji služe tvrtkama za promociju, no i influencerima, odnosno pojedincima. Velika je povezanost ovih dvaju faktora. Influenceri su osobe koje utječu na kupovnu moć drugih zbog svog autoriteta. Često tvrtke upravo njih koriste kako bi promovirale određene proizvode. Ovakav je oblik marketinga puno povoljniji i brži nego onaj tradicionalni, a uz to čuva i okoliš.The topic of this final paper is Instagram as a communication channel in marketing. The number of social network users is constantly growing. They are becoming a key element of business strategy. It is for this reason that online marketing through social networks is expanding. They are an excellent channel through which it is possible to quickly, easily and affordably research the market and accordingly present a particular product to the customer and place a new one. Instagram is one of the most popular modern social networks. In addition to private profiles, it also provides those business profiles that serve promotion companies, but also influencers and individuals. There is a great connection between these two factors. Influencers are people who influence the purchasing power of others because of their authority. Often companies use them to promote certain products. This form of marketing is much cheaper and faster than the traditional one, and it also protects the environment