Innovation in enterpreneurs

Ljudska evolucija uvijek je bila povezana s inovacijama. Tipično inovacije spomenute u literaturi koje su promijenile tijek ljudske povijesti uključuju internet, automobil pa čak i kotač. Svaka značajna promjena ljudske civilizacije povezana je s inovacijom. Međutim, mora se primijetiti kako ovaj proces ne djeluje suprotno: nije svaka inovacija uspješna i ne znači svaka inovacija novost za civilizaciju. Postoji značajan broj inovacija koje nikad nisu pronašle svoju primjenu. Inovacija je važna u poduzetništvu. U visoko konkurentnom svijetu u kojem se odvija suvremeno gospodarstvo, inovativne ideje su ono što će omogućiti poduzetniku da ostvari konkurentsku prednost. Cilj poduzetnika mora stvoriti izvanredan proizvod, snažnu marku i izgraditi svoju mrežu kupaca, a kako bi to mogao ostvariti on mora inovirati. Inovacija ne znači uvijek stvoriti nešto novo: inovatori često uzimaju nešto što već postoji, poboljšavaju ga, mijenjaju, poboljšavaju i čine najboljim za svoje kupce. Inovativne ideje su ono što će poduzeće učiniti konkurentnim. U ovom radu predstavljena su najvažnija načela inovacija od definiranja inovacija i analize pojma i procesa inovacija i inoviranja u stručnoj ekonomskoj literaturi, predstavljanja procesa razvoja inovacija kroz preduvjete za inovacije, podjelu inovacija i testiranje inovacija kao neizostavan proces koji svako poduzeće mora proći ukoliko želi biti sigurno da će inovacije donijeti konkurentsku prednost do prikaza najvažnijih prednosti koje inovacije donose za poduzetnike i način kako razvijati poduzetništvo u inovativnoj klimi.Human evolution has always been tied with innovations. Typical innovations that are mentioned in literature which changed the course of human history involve the Internet, cars and even the wheel. Every major change involving human civilization is tied to innovations. However, it needs to be noticed that this process isn't working conversely: not every innovation is successful and that doesn't mean that every innovation is something new to the civilization. There are many innovations that never found their use. Innovation is important in entrepreneurship. In a highly competitive world in which modern economy is taking place, innovative ideas are the thing that will enable the entrepreneur to achieve competitive advantage. The entrepreneurs goal is to make an outstanding product, strong brand and build his customer network, to succeed in that he needs to be innovative. Innovation doesn't always mean to make something new: innovators often take something that already exists, improve it, change it and make it the best for their customers. Innovative ideas are the thing that will make the entrepreneurship competitive. In this paper it is presented which are the most important principles of innovations, defining innovations and analysis of notion and process of innovations and innovation in professional economic literature, it is also presented the process of innovations development through preconditions for innovations, classification of innovations and testing of innovations as the indispensable process every entrepreneurship has to go through if they want to be sure that innovations will bring competitive advantage to display the advantages which innovations bring to entrepreneurs and a way how can entrepreneurship develop in the innovative climate