The role of business processes and information system in company management

U ovome diplomskom radu razmatra se uloga poslovnih procesa u organizaciji odnosno način na koji oni utječu na produktivnost i učinkovitost u organizaciji. Njihova je uloga u procesu vrednovanja poslovnog modela velika te se najčešće očituje u kvaliteti njihove informatizacije. Upravo zbog toga u drugom poglavlju konkretizira se važnost kvalitete i provedbenih mogućnosti informacijskih sustava u kontekstu informatizacije poslovanja. Uz pomoć ljudi, tehničkih pomagala, procedura i informacija proizlazi informacijski sustav koji obavlja funkcije prikupljanja obrade, pohranjivanja i diseminacije informacija, a kako bi više poslovnih procesa mogli objediniti u odjelu ili organizaciji najčešće koristimo ERP. O tom poslovnom softveru koji integrira aktivnosti različitih odjela možemo pročitati više u trećem poglavlju koje govori i o poslovnoj strategiji upravljanja odnosa s klijentima CRM, a u kontekstu teme rada. Digitalne tehnologije odvele su dinamiku današnjeg poslovanja u oblak što danas disruptivnim modelima drastično utječe na ekonomiju. U četvrtom poglavlju konkretizira se kontekst informatizacije u svrhu optimizacije poslovnih procesa uz rizike koje uvođenje novog informacijskog sustava sa sobom donosi te je u tom kontekstu važno njima upravljati.In this thesis the role of business processes in an organization, to be more precice, the way they affect productivity and efficiency in an organization is being considered. Their role in the process of the evaluation of a business model is great and it is most often manifested through their quality of informatization. Precisely because of that in the second chapter of this paper the importance of quality and implementation options of the information systems in the context of informatization of businesses is being clearly specified. With the help of people, technical tools, procedures and information arises an information system that performs functions such as collecting, processing, storing and disseminating the information, and to combine more business processes in a department or in an organization, most often ERP is being used. More can be read about that business software which integrates the activities of different departmens in chapter three, which also is about the business strategy of customer relationship management (CRM) in the context of the topic of this paper. Digital technologies have brought the dynamic of today’s business onto the cloud, which drastically affects the disruptive models’ economy. In the fourth chapter the context of informatization for the purpose of the optimization of business processes with risks that the introduction of the new information system brings with and in that context the importance of being able to manage them is being concretized