Factors affecting national competitiveness

Rad opisuje čimbenike koje utječu na nacionalnu konkurentnost. Konkurentnost je koncept koju svi žele postići, raznim alatima i metodama dolazi se do procjena razina i sposobnosti konkurentnosti na makro i mikro razini. Uloga čimbenika koji utječu na konkurentnost je izrazito velika i odnosi se na sve resurse koje posjeduje jedna nacionalna ekonomija a tako i jedno poduzeće. Razvoj globalizacije u svijetu, dostupnost jedinstvenog EU tržišta za sve članice EU, digitalizacije i povećana informatizacija poslovanja utječe na stupanj konkurentnosti zemalja. Konkurentnost je najučestalija riječ koja se koristi i analizira u poslovnim i gospodarsko – političnim krugovima, a u cilju boljeg pozicioniranja čitavog gospodarstva na makro i mikro razini. Povećanje obujma proizvodnje na jedinstvenom tržištu EU ne predstavlja dovoljnu konkurentsku prednost pojedinih zemalja, te se poduzeća susreću s zahtjevom za dodanom vrijednosti proizvoda ulaganjem u istraživanje i razvoj te inovacije. Rad analizira utjecaj nacionalne kompanije za distribuciju električne energije koja je monopolist na tržištu te razmata utjecaj čimbenika kvalitete opskrbe električne energije te pozicioniranja među operatorima distribucijskog sustava u jugoistočnoj Europi, a time pokazuje da i na poslovanje monopolista utječe globalna konkurentnost.The paper describes factors affecting national competitiveness. Competitiveness is a concept that everyone wants to achieve, with various tools and methods. It leads to assessments of levels and competitiveness capabilities at macro and micro levels. The role of factors influencing competitiveness is extremely large and applies to all resources. The development of globalization in the world, the availability of a unique EU market for all EU members, digitization and increased business informatics are affecting the degree of competitiveness of countries. Competitiveness is the most common word used and analyzed in business and economic and political circles, with the aim of better positioning economies on the macro and micro level. Increasing production volumes in the EU market does not represent a sufficient competitive advantage for individual countries, and then companies face a new request which is added value by investing in R&D and innovation. The paper analyses the influence of a national electricity distribution company that is a monopolist on the market and breaks down the impact of the quality factors of electricity supply and positioning it among distribution system operators in South Eastern Europe, thereby demonstrating that the business of monopolists is also affected by global competitiveness