Not AvailableA study was conducted in Ri-Bhoi district of Meghalaya and two organizations KVK, Ri-Bhoi, Umsning block as public extension organization and RRTC, Umran block as private extension organization were selected randomly for the purpose of the study. The data were collected from randomly selected 120 farmers through structured interview schedule. The perceived effectiveness of extension advisory services was assessed in terms of extension delivery, yield and income, change in behaviours as a result of adoption of improved technology and found that majority of the farmers’ perceived change in awareness was most important contributor towards perceived effectiveness of KVK, Ri Bhoi. The perceived effectiveness in terms of change in a...