The concept and connotation of smart tourism from the perspective of rational choice

Although the term “smart tourism” originated from western countries, it has “taken root and flourished” in China. Current understanding in domestic industry and academia not only reflects the reality of the development of smart tourism in China, but also encourages new research into its conceptualization and strategy. Based on the understanding and analysis of the original mainstream technology application theory, this paper proposes new ideas on the concept and connotations of smart tourism from the perspective of rational choice theory. It concludes that the core characteristic of smart tourism is that it encourages the tourism subject to make the most rational choice