THE RELIGION MINISTRY PROGRAM WITH EDUCATION ON MADRASAH ALIYAH UNDER AGENDA OF BRANDING IMAGE

Advertising with Branding in technical marketing is a strategy in introducing a product. MAK is an educational product under the Ministry of Religion. Orde Baru era madrasah is not a sexy issue in the education Project, 12 year program in Indonesian schooling primary only leads to education under the ministry of education and culture. The madrasah needs to be rebranded for the namely issue for education under the multicultural issue on executive school . The image of school changes with old idea on the pesantren in a formal education. The big discourse was embodied by Munawir Syazali in supporting the establishment of MA PK in several MANs in Indonesia. This paper rereads the marketing strategy of MAN 1 Yogyakarta which manages MAN PK. This paper describes the opinion of the discussion using a triangulation model that results in the existence and positioning of MAN PK in MAN 1 Yogyakarta as the superior with the provision of teaching religious study and boarding-based education. The strong branding has a positive image on the institution. Another thing is implementing the advertising strategy by rebranding MAN PK at MAN 1 Yogyakarta on the quality of alumni. The great impact is on the interest of prospective coming new students