PENCIPTAAN SEKTOR WISATA BAHARI MELALUI MARKETING PUBLIC RELATION (MPR)

This research study about the concept of MPR In creating tourism sector using descriptive analysis qualitative The results of the study descriptive of the implementation of Marketing public relations (MPR) will be very effectively and efficiently when applied to the creation of marine tourism sector that is Batuatas Island, Can be measured from topicality, credibility, and Involvement The application of the concept of Marketing Public Relations Can provide sustainable relations to all stakeholders both the central government and the regions, and investors. The goal that tourism potential nautical that is on the island Batuatas could be a tourist destination that known at the national level down to internationalPenelitian ini mengkaji tentang konsep MPR dalam menciptakan sektor Wisata Bahari dengan menggunakan analisis deskriptif kualitatif. Hasil penelitian deskritpif dari pelaksanaan Marketing Public Relations (MPR) akan sangat efektif dan efisien bila diterapkan pada penciptaan sektor Wisata Bahari yang ada di pulau Batuatas, dapat diukur dari topicality, credibility, dan Involvement. Penerapan konsep Marketing Public Relations dapat memberikan hubungan yang berkelanjutan kepada seluruh stakeholders baik pemerintah Pusat dan daerah, serta para investor. Tujuannya supaya potensi wisata bahari yang ada di Pulau Batuatas bisa jadi destinasi wisata yang dikenal di tingkat nasional hingga internasional