Add to ORKGThe entanglement and mutual constitution of New Zealand's branding strategies, national identity and local understandings of 'New Zealandness' are discussed. The key aspects and features of the Pakeha perceptions of brand New Zealand are highlighted
xii, 379 leaves :col. ill. ; 30 cm. Includes bibliographical references. University of Otago departm...
In international tourism studies little attention has been paid to how different types of travel are...
The three strands of research that are drawn upon to explore how ordinary New Zealanders imagine the...
Despite the growing body of literature on the attitudinal and behavioural implications of nation bra...
Drawing on cultural branding research, we examine how brands can craft national identity. We do so w...
Benedict Anderson (1983) famously observed that nations are distinguished ‘not by their falsity/genu...
Drawing on cultural branding research, we examine how brands can craft national identity. We do so w...
This interdisciplinary research investigated the construction of cultural identities in the Nation B...
This thesis argues that in an age of brand identity and media governmentality, Brand New Zealand cap...
New Zealand's economy is heavily dependent on exports. In 2008, merchandised exports amounted to $43...
States need to be recognised by other states to be legitimate and diplomacy is the way in which stat...
Most New Zealanders are unaware, ignorant, or dismissive of why and how colonisation continues to ha...
The objective of this study is to identify the value creation mechanism behind the 100% Pure brand, ...
The present work analyses how tourism and non-tourism place brands are integrated under an umbrella...
This study focuses on how the New Zealand Government used a mega sports event, the 2011 Rugby World ...
xii, 379 leaves :col. ill. ; 30 cm. Includes bibliographical references. University of Otago departm...
In international tourism studies little attention has been paid to how different types of travel are...
The three strands of research that are drawn upon to explore how ordinary New Zealanders imagine the...
Despite the growing body of literature on the attitudinal and behavioural implications of nation bra...
Drawing on cultural branding research, we examine how brands can craft national identity. We do so w...
Benedict Anderson (1983) famously observed that nations are distinguished ‘not by their falsity/genu...
Drawing on cultural branding research, we examine how brands can craft national identity. We do so w...
This interdisciplinary research investigated the construction of cultural identities in the Nation B...
This thesis argues that in an age of brand identity and media governmentality, Brand New Zealand cap...
New Zealand's economy is heavily dependent on exports. In 2008, merchandised exports amounted to $43...
States need to be recognised by other states to be legitimate and diplomacy is the way in which stat...
Most New Zealanders are unaware, ignorant, or dismissive of why and how colonisation continues to ha...
The objective of this study is to identify the value creation mechanism behind the 100% Pure brand, ...
The present work analyses how tourism and non-tourism place brands are integrated under an umbrella...
This study focuses on how the New Zealand Government used a mega sports event, the 2011 Rugby World ...
xii, 379 leaves :col. ill. ; 30 cm. Includes bibliographical references. University of Otago departm...
In international tourism studies little attention has been paid to how different types of travel are...
The three strands of research that are drawn upon to explore how ordinary New Zealanders imagine the...