Add to ORKGThe purpose of this study is to examine the relationship between electronic word-of-mouth (e-WoM), source credibility, perceived risk and trust to online purchase intention of electronic goods based on online customer reviews among females in Kuala Lumpur during the Covid19 Movement Control Order (MCO) 1.0 to MCO 3.0. The questionnaire was distributed online. A total of 389 feedback were received but only 384 feedbacks are usable. The data were analysed using the Statistical Package for Social Science (SPSS) Version 26. The results indicated that all independent variables are significantly and positively related to online purchase intention of electronic goods based on online customer reviews. The most influential variable is perceived risk...
Along with the development of e-commerce in Indonesia, customers are increasingly favored by shoppin...
Testimonials are one of the marketing tools that can have a big impact on consumers. Testimony is a ...
E-Commerce is an affiliation of E-bisnis in electronic media era, which is fifth industry revolution...
This study aims to determine the effect of online customer reviews (OCR) on purchase intention with ...
This study aims to examine the correlation among perceived benefits, perceived risks and perceived w...
The past decades have witnessed the beginning of a major directional change of consumer behaviour, f...
Due to social restrictions during the pandemic, almost all students make online transactions on seve...
The act of transacting through e-commerce can be said to involve high risk. For that reason, it is o...
The concept of e-commerce makes consumers change the way they shop through the internet, which is kn...
ABSTRACT This study examined the independent variables that influence online purchasing intention i...
The studies of online purchase intention have been done extensively throughout the world by testing ...
Shopping online has been seen as the new way of shopping alongside with the development of the inter...
The main objective of this study is to know the determinants of consumer purchase intention using on...
Providing consumers with a web site that leads consumers to perceive less risk, have a satisfying ex...
This study tried to investigate the important variables that affect trust and the impact of trust on...
Along with the development of e-commerce in Indonesia, customers are increasingly favored by shoppin...
Testimonials are one of the marketing tools that can have a big impact on consumers. Testimony is a ...
E-Commerce is an affiliation of E-bisnis in electronic media era, which is fifth industry revolution...
This study aims to determine the effect of online customer reviews (OCR) on purchase intention with ...
This study aims to examine the correlation among perceived benefits, perceived risks and perceived w...
The past decades have witnessed the beginning of a major directional change of consumer behaviour, f...
Due to social restrictions during the pandemic, almost all students make online transactions on seve...
The act of transacting through e-commerce can be said to involve high risk. For that reason, it is o...
The concept of e-commerce makes consumers change the way they shop through the internet, which is kn...
ABSTRACT This study examined the independent variables that influence online purchasing intention i...
The studies of online purchase intention have been done extensively throughout the world by testing ...
Shopping online has been seen as the new way of shopping alongside with the development of the inter...
The main objective of this study is to know the determinants of consumer purchase intention using on...
Providing consumers with a web site that leads consumers to perceive less risk, have a satisfying ex...
This study tried to investigate the important variables that affect trust and the impact of trust on...
Along with the development of e-commerce in Indonesia, customers are increasingly favored by shoppin...
Testimonials are one of the marketing tools that can have a big impact on consumers. Testimony is a ...
E-Commerce is an affiliation of E-bisnis in electronic media era, which is fifth industry revolution...