Analisis Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Keputusan Pembelian Sepeda Motor Matik Honda (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Riau)

This research was conduted on students of the Faculty of Economics and Busines, Islamic University of Riau. The purpose of this study is to analyze the faktors that in fluence consumers in the Decisions to purpose Honda Automatic Motorcycles (case study on students of the Faculty of Economics and Business,Riau Islamic University), either partially or simultaneously. The population in study were 97 students of the Faculty of Economics and Business, Islamic University of Riau