Analisis Implementasi Marketing Syariah Pada PT. Silver Silk Tour & Travel Pekanbaru

The purpose of this study is to find out and analyze how the implementation of sharia marketing at PT. Silver Silk Tour & Travel Pekanbaru. The population in this study are all consumers who have used this Travel and Umrah service. The sampling technique in this study used purposive sampling, namely the determination of the sample based on the objectives and considerations of the researcher, amounting to 20 people. Data collection techniques in this study used questionnaires and interviews. The data analysis technique in this study used descriptive analysis. The results of this study indicate that Islamic marketing at PT. Silver Silk Tour & Travel using the dimensions of Robbaniyah, Akhlakqiyah, Al-Waqii'iyah and Insyaniyah is optimal and runs effectively