Strengthening Halal Tourism with Local Wisdom: A case of Mangunegara Village, Purbalingga Regency

The purpose of this study was to examine the role of organizational ability in mediating the relationship between organizational culture, entrepreneurial orientation, and organizational performance of small and medium enterprises (SMEs), especially the creative industry in Banyumas. Partial least squares structural equation modeling was used for hypothesis testing. The cluster area sampling technique was used for data collection. Researchers use organizational capabilities with an entrepreneurial orientation and organizational culture to measure organizational performance using a resource-based view (RBV). The results of this study are the relationship between organizational culture and entrepreneurial orientation with organizational capabilities that lead to organizational performance having a positive effect and the role of organizational ability in mediating a significant impact between organizational culture, entrepreneurial orientation, and organizational performance of small and medium enterprises (SMEs), especially the creative industry in Indonesia. Banyumas. The research focused on the relationship between organizational culture and entrepreneurial orientation with organizational capabilities that lead to organizational performance. Furthermore, the significance level of mediation between organizational ability and organizational culture, entrepreneurial orientation, and organizational performance.Keywords: Organizational Culture, Entrepreneurial Orientation, Organizational Capability, Organizational Appearance, Small and Medium Enterprise