Examining Duality of Habit in Continued Use of Information Systems across Multiple Use Contexts and Users’ Profiles

The habitual use of information systems (IS) has gained increased attention over the last decade both in research and practice. Since habitual use signifies individuals’ repeated interaction with IS, it holds the potential for IS users and organizations to maximize their return on IS investment. Recent meta-analysis results have highlighted mixed results due to differences in context, mediators, and theoretical models. Recent research has begun exploring the duality of habit to explain both positive and negative impacts of habitual behavior through the dual process theory of habituation and sensitization with promising results. Therefore, to help address the mixed results across studies, we propose a unified theoretical framework investigating habit’s role in influencing users’ cognitions and resulting continued use decisions across multiple contexts and user types