The ways of promotion in the digital environment are rapidly changing every year. Based on the analysis of the specifics of digital marketing in the food sector, the article examines the current ways of promoting the restaurant businesses using digital tools. The author analyzed such relevant formats as storytelling, user generated content (UGC), the use of virtual and augmented reality technologies, creative online communications. Also, attention is paid to the problem of transforming the offline experience of the client, his feelings and perception of the product into an experience in the digital environment.Способы продвижения в digital-среде стремительно меняются с каждым годом. На основе анализа специфики digital-маркетинга сферы питан...
The present article is concerned with the aspects of the communicative environment of the Internet, ...
Investigation of functional parameters of the cardio-vascular system based on the method of telemetr...
The technologies of the future have become a reality and are rapidly conquering the consumer market,...
In this article, the phenomenon of nostalgia is analysed as a means to overcome an oversaturation of...
The paper considers the problem of management of logistics based on a centralized scheme. The proble...
This article is devoted to the current topic of digitalization in hospitality and in global processe...
In the modern world, Instagram has become a popular platform for many people to promote, earn money,...
The article deals with the problem of media influence on the formation of ethnic values in society; ...
The article is devoted to the sphere of advertising, which is booming at the moment. Every year, mor...
In the current environment, successful companies are abandoning the outdated trading approach, which...
Considering the globalization of the processes that began to take place in the context of scientific...
The article deals with the issues connected with protection of intellectual property rights. The rel...
In the rapidly changing external environment and high competition in the market of educational servi...
The article presents modern data on the epidemiology, etiology and clinical manifestations of food a...
The article is devoted to progressive forms of labor organization in the digital economy - outsourci...
The present article is concerned with the aspects of the communicative environment of the Internet, ...
Investigation of functional parameters of the cardio-vascular system based on the method of telemetr...
The technologies of the future have become a reality and are rapidly conquering the consumer market,...
In this article, the phenomenon of nostalgia is analysed as a means to overcome an oversaturation of...
The paper considers the problem of management of logistics based on a centralized scheme. The proble...
This article is devoted to the current topic of digitalization in hospitality and in global processe...
In the modern world, Instagram has become a popular platform for many people to promote, earn money,...
The article deals with the problem of media influence on the formation of ethnic values in society; ...
The article is devoted to the sphere of advertising, which is booming at the moment. Every year, mor...
In the current environment, successful companies are abandoning the outdated trading approach, which...
Considering the globalization of the processes that began to take place in the context of scientific...
The article deals with the issues connected with protection of intellectual property rights. The rel...
In the rapidly changing external environment and high competition in the market of educational servi...
The article presents modern data on the epidemiology, etiology and clinical manifestations of food a...
The article is devoted to progressive forms of labor organization in the digital economy - outsourci...
The present article is concerned with the aspects of the communicative environment of the Internet, ...
Investigation of functional parameters of the cardio-vascular system based on the method of telemetr...
The technologies of the future have become a reality and are rapidly conquering the consumer market,...