Add to ORKGThe article proposes the definition of an idiom, defines the essence of an idiomatic expression, describes the functional features of idioms and their pragmatic potential in the English advertising discourse. The reasons for the use of idiomatic expressions in English advertising texts are proposed for consideration.В статье дается определение идиомы, определяется сущность идиоматического выражения, описываются функциональные особенности идиом и их прагматический потенциал в англоязычном рекламном дискурсе. Предлагаются к рассмотрению причины использования идиоматических выражений в англоязычных рекламных текстах
This article focuses on the linguistic specificity of the Internet advertising. The authors analyze ...
This article deals with the specificity of creating a perfume image in advertising. The author analy...
The article analyzes the phraseological concepts. The author treats such types of idiomatic concepts...
The study focuses on the basic stylistic devices used in modern English advertising slogans, their e...
The article is devoted to the description of the principles of advertising slogans’organization on t...
The article touches the problem of sound arrangement in the text of advertising. The primary aim of ...
The article is devoted to the modality of the advertising text. The author makes anattempt to analyz...
Advertising text, as a rule, is the basis for creating an advertising image in marketing communicati...
The report discusses linguopragmatic properties of idioms presented in English business discourse. A...
У статті розглядається естетична структура рекламної комунікації. Осмислюються основнi принципи т...
The paper presents results of enquiry into linguistic and extralinguistic components of advertising ...
У статті розглянуто специфіку відтворення прагматичного сенсу рекламного повідомлення під час перекл...
Для преодоления обезличенности рекламного сообщения рекламная практика выработала новый вид технолог...
This article analyzes the actualization of stylistic potential of multiple-meaning words and also po...
The article is devoted to the study of some aspects of the everyday consciousness of the subjects of...
This article focuses on the linguistic specificity of the Internet advertising. The authors analyze ...
This article deals with the specificity of creating a perfume image in advertising. The author analy...
The article analyzes the phraseological concepts. The author treats such types of idiomatic concepts...
The study focuses on the basic stylistic devices used in modern English advertising slogans, their e...
The article is devoted to the description of the principles of advertising slogans’organization on t...
The article touches the problem of sound arrangement in the text of advertising. The primary aim of ...
The article is devoted to the modality of the advertising text. The author makes anattempt to analyz...
Advertising text, as a rule, is the basis for creating an advertising image in marketing communicati...
The report discusses linguopragmatic properties of idioms presented in English business discourse. A...
У статті розглядається естетична структура рекламної комунікації. Осмислюються основнi принципи т...
The paper presents results of enquiry into linguistic and extralinguistic components of advertising ...
У статті розглянуто специфіку відтворення прагматичного сенсу рекламного повідомлення під час перекл...
Для преодоления обезличенности рекламного сообщения рекламная практика выработала новый вид технолог...
This article analyzes the actualization of stylistic potential of multiple-meaning words and also po...
The article is devoted to the study of some aspects of the everyday consciousness of the subjects of...
This article focuses on the linguistic specificity of the Internet advertising. The authors analyze ...
This article deals with the specificity of creating a perfume image in advertising. The author analy...
The article analyzes the phraseological concepts. The author treats such types of idiomatic concepts...