Importance of implementing and using Big Data in traditional companies of the tourism sector

[eng] With continuous improvements and achievements in the technological sectors, we can see that over the last few years the travel industry has started working on adapting them to their businesses, enabling added value across a highly competitive and globalised sector. These new technologies allow companies to transform their business models and adapt to constant changes in the sector, due to automation these new systems offer instant insights of the market. To be able to support this thesis we will offer a detailed analysis of which its main object is to support the fact that transformation and innovation of traditional businesses toward a digital environment is very important. In conclusion, success for current and new businesses depends more and more on Big Data technology and volume is an added value to these companies. This is a key to the future that will determine business competitiveness in the tourism sector