فاعلية برامج العلاقات العامة في تحسين أداء المؤسسات الخدمية: دراسة وصفية تحليلية بالتطبيق على وزارة الضمان والتنمية الاجتماعية من 2018 – 2019م

The title of the Study : is the interaction of the public relation programs in upgrading the performance of service departments. Descriptive and analytic study applied in the Social guarantee and development Ministry. During the period of 2018-2019. Student Name Haifa Osman Mohamed Al Shaikh Address www.Hayofaosman95@gmail.com The study aims to identify the nature of the public relation and its effect in upgrading the performance of the service establishments and to understand the status of the services in the Republic of Sudan and much more about the strategy and plans of these firms in the field of public relation administrations. The researcher followed the descriptive and inductive approach , which suits the humane and literal studies and methods using data collection and interviews and questionnaire as tools for the study. The study concluded to four chapters , the first on speaks about the mythological frame, the 2nd and the 3rd in the theoretical frame. The fourth chapter concentrated in the field study , and it is concluded many results : That the programs of the public relation in the establishments is very important in the success of these firms. The study make it clear that the public relation needs enough budget to mange it . Also the study refers to all complaints to the weakness of the polices public relation departments. As for the recommendations , the researcher advised to rehabilitate and train the employees in the field of advanced and continuous, this need maintaining enough budget to develop the programs and public relation activities , also to create social programs in the said ministry