The period between 1990 and 2020 witnessed an increase in transnational modes of architectural and urban design, especially with reference to prominent buildings and areas. Among these, the use of famous architectural firms has spread to globalizing cities across Europe, North America, and Asia. In many cases, spectacular buildings designed by a small set of international firms (such as Frank Gehry, Jean Nouvel, Zaha Hadid, Foster+Partners) were and still are intended to alter the fate of a city, as portrayed and promoted in “Bilbao effect” narratives. Despite the clear evidence that contradicts such oversimplified rationales, attention has been largely concentrated on generalized explanations for why urban trends occur, with limited consid...