Add to ORKGThe Discounted Cash Flow Method has been widely argued as the best method to asset valuation. This article is about the valuation of customers. The use of historic customer profitability and the Discounted Cash Flow Method to customer valuation are discussed. Moreover, the components of customer lifetime value is presented and described
AbstractThe financial performance of a company is evaluated by two models in the marketing and sale ...
Company (or firm) valuation – an evaluation process of a company to appreciate the value of a compan...
We observe inconsistencies in the use of two of the most important terms in interactive marketing: c...
The Discounted Cash Flow Method has been widely argued as the best method to asset valuation. This a...
Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasiz...
Purpose: A number of customer metrics allow estimating customer profitability with methods such as t...
One of the most important decisions in finance is the investment decision. The investment decision i...
This paper closely examines theoretical and practical aspects of the widely used discounted cash flo...
This article develops a framework for assessing how marketing actions affect customers’lifetime valu...
Purpose Synthesis of the customer lifetime value and the shareholder value approach in order to deve...
Purpose – Synthesis of the customer lifetime value and the shareholder value (SHV) approach in order...
This thesis presents a critical discussion concerning shortcomings of the discounted cash flow (DCF)...
The customer lifetime value (CLV) is an important concept increasingly considered in the field of g...
The increasing focus of relationship marketing and customer relationship management (CRM) studies on...
The literature shows some recent calls for an end to 'unaccountable' marketing (Rust et al., 2001; ...
AbstractThe financial performance of a company is evaluated by two models in the marketing and sale ...
Company (or firm) valuation – an evaluation process of a company to appreciate the value of a compan...
We observe inconsistencies in the use of two of the most important terms in interactive marketing: c...
The Discounted Cash Flow Method has been widely argued as the best method to asset valuation. This a...
Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasiz...
Purpose: A number of customer metrics allow estimating customer profitability with methods such as t...
One of the most important decisions in finance is the investment decision. The investment decision i...
This paper closely examines theoretical and practical aspects of the widely used discounted cash flo...
This article develops a framework for assessing how marketing actions affect customers’lifetime valu...
Purpose Synthesis of the customer lifetime value and the shareholder value approach in order to deve...
Purpose – Synthesis of the customer lifetime value and the shareholder value (SHV) approach in order...
This thesis presents a critical discussion concerning shortcomings of the discounted cash flow (DCF)...
The customer lifetime value (CLV) is an important concept increasingly considered in the field of g...
The increasing focus of relationship marketing and customer relationship management (CRM) studies on...
The literature shows some recent calls for an end to 'unaccountable' marketing (Rust et al., 2001; ...
AbstractThe financial performance of a company is evaluated by two models in the marketing and sale ...
Company (or firm) valuation – an evaluation process of a company to appreciate the value of a compan...
We observe inconsistencies in the use of two of the most important terms in interactive marketing: c...