E-commerce trends in the digital economy

Currently, e-commerce is becoming a modern challenge to accelerate the development of the global economy. This requires the introduction of qualitatively new approaches to the strategic management of marketing activities using information technology. This is especially true in the context of the digitalization of business processes in the context of the concept of Industry 4.0. According to expert estimates, the share of retail sales in the e-commerce market in 2021 will reach 17.5% or 4878 billion dollars USA. According to a report by The Fashion and Apparel Industry, global revenue from e-commerce will grow in 2018-2022 by 48.2%, or from 481.2 to 712.9 billion dollars USA. The total global revenue from e-commerce in 2022 will be 6.5 trillion dollars USA