The COVID-19 as a Driver for Alternative Trade Networks in the Small-Scale Fisheries: Portugal as a Case Study

The fisheries industry has been one of the most immediate and severely impacted sectors by the COVID-19 pandemic and lockdowns in particular. This study aimed to gather detailed information about the new initiatives that, preferentially on an online basis, emerged worldwide to trade fish and seafood. A special focus was applied on the usefulness of the digital tools in Portugal, which was considered as a case study. From a global view, the European countries resulted in being especially active to launch nationwide campaigns promoting the domestic consumption of fishing products. A total of 122 digital initiatives, distributed among 48 countries, mainly in America, Southern Europe, southeast Asia, and Oceania, were recorded all over the world to sell fish and seafood. Social media (33.6%), mainly though Facebook, WhatsApp, phone, and e-mail (25.4%) were the main channels used for this purpose. In Portugal, the entity responsible for the first-sale of fishing products allowed free access to the five online auctions that operate nowadays in this country. As expected, in 2020, this digital space experienced an increase in both users (94%) and volume of traded products (121%) compared to the previous year. Moreover, eight Portuguese online shops specializing in fresh fish and seafood, operating exclusively on an online basis, were identified in this study. In general, all of them reported an increase in new users during the first lockdown and were required to recruit additional employees to fulfil the added demand. In parallel, questionnaire surveys conducted in this study revealed that only 33% of the Portuguese fisher associations and producers organizations looked for new technologies as a valuable tool during the pandemic situation, being significantly more valued in the Northern region compared to the rest of the country. Aligned with this perception, 57% of fisher trainees in the Northern coast of Portugal opined that the pandemic changed their view on how the fishing catches can be traded, one way being the use of digital tools considered by the majority as an asset to face the arisen challenges. In conclusion, the key role globally played by digital tools to overcome many of the limitations posed by the pandemic, particularly for the small-scale fisheries, is evident. This recent open-minded environment for technological transition is an undoubted advantage for the future generation of fishers to modernize the classic trade channels into more functionally diversified supply chains