Improvement of touristic services through an innovative model based on environmental sustainability indicators

Abstract: To implement a sustainable tourism strategy, which aims not only to promote the area and development of the local economy, but also to guarantee to everything its appropriate use, it is essential to carry out an inventory of available tourism resources, to check therefore what is the actual historical-cultural environment of a particular area, in order to assess its potentiality, the present degree of enhancement, the presence of initiatives and projects aimed at its improving. The aim of this paper is precisely to propose a model of sustainable tourism that can offer a full overview of the situation of the tourism sector in a given area, and to highlight what are the strengths and the points of weakness,of the facility, the behavior of tourists in relation to the choice of type of accommodation and length of staying, and thus identify areas requiring specific actions..