Strategies leading to the success of mobile network operators : a comparative study of mobile network operators in the UK and SA

M.B.A.The first mobile cellular telephone was established In St. louis (Missouri. USA) in 1946. In a few years time Europe followed with a similar service. These systems were based on technology developed during the World War 2 (Vodacom Corporate Profile:1999/2000:1). Between 1950 and 1960, cellular radio evolved to become automatic and Its costs dropped due to the Introduction of transistor technology. During the 1970's large scale integration and development of micro-processors enabled more complex systems development (Vodacom Corporate Profile :1999/2000:1 ). In 1988 the European Telecommunications Standard Institute (ETSI) was created. This Institute enabled network operators and telecommunications equipment manufacturers to become Involved In the specification of Global System for Mobile Communications (GSM) (Vodacom Corporate Profile :199~/2000:1 ). The GSM standard of communication was launched In Europe in 1992. This standard Is widelyused In European and African countries..