Impact Hospitality: Creating Social Impact through Hospitality

Hospitality is the relationship between a guest and a host, wherein the host receives the guest with some amount of goodwill, including the reception and entertainment of guests, visitors, or strangers. At the outset of the pandemic, it was clear that the hospitality industry that has been around for centuries would need to be reimagined to survive and perhaps come out stronger. Enter trailblazers Donte Johnson and Jason Bass of Hotel Revival in Baltimore. Their creativity, ingenuity, and compassion sought to effect significant positive change to address the pressing issue of COVID-19 and its devastating effects. The two define hospitality as “just taking care of people,” which is what they decided to do when the world closed its doors and they opened theirs. This case study seeks to define a new form of hospitality designed to serve the double bottom line of profit and people. This body of work chronicles the stories, lessons learned, and the path ahead for an industry in need of a way forward to create Impact Hospitality