Beprysing van inligtingprodukte

M.Bibl.The problem discussed in this study, is to determine whether information can be seen as a marketable product. Taking this into consideration, the study provides guidelines how to formulate a price strategy so that information products can be sold. In chapter one, concepts such as product, price and price strategy are described. The characteristics of products and services are used to describe information as a product. The marketing of information products is related to the pricing of information products and in chapter two the role of marketing and pricing of information products are described. Price as part of the marketing mix forms the highlight of this chapter. The methods of determing a pricing strategy are described in chapter three. Different authors' perceptions are taken into consideration with the emphasis on the work of G.H.G Lucas. Three scenarios forms the basis of chapter four. The scenarios are used to illustrate the formulation of different pricing strategies for different information products. The information products used as examples in these scenarios are a CD-ROM database, a training programme and a report on the involvement of mechanical engineers with the RDP project. The overriding purpose of this study is to provide guidelines to library and information services in determing a pricing strategy for information products