The importance of participative organizational communication : a South African case study

M.A.This dissertation is an explorative study of the importance of participative communication conducted at one South African organization. The influence of the external democratic environment on the internal organizational environment was discussed within the broad parameters of the open systems approach. The new labour legislation in South Africa, the new Labour Relations Act (NLRA), emphasizes democratic principles and values. Participative management is emphasized as a management style that should be encouraged. Access to information and employee participation in organizational operation are indicated as key components in the move towards more participative organizational environments. The renewed importance of an organizational context that supports worker participation processes emphasizes the need to investigate how a participative environment can most effectively be established. Information sharing and participation in decision-making require effective communication structures and an environment that supports and encourages employee involvement. The aim of this study was to investigate the role of effective communication in participative organizational contexts with specific focus on South Africa. The newly emphasized democratic external democratic external environment requires the encouragement of effective participative management. The study advocated that communication structures as mechanisms for participation in organizational decisionmaking should therefore be critically analyzed. In order to ensure effective communication in participative environments, communication effectiveness was formulated in terms of specific research objectives that were explored, namely information efficiency (availability of information), communication channels available for information and the number of channels available for participation. Variables that could possibly influence these theoretical constructs were identified and explored, including job level, union membership, workplace forum membership, workplace forum participation, fear of participation and communication climate. In the literature study consideration was given to recognized theories related to the systems approach, climate and culture and participative management. The organizational internal culture was also discussed and considered, as cultural change should play a major role in the move towards a participative culture. The empirical part of the study was conducted as a case study at Columbus Stainless. Research objectives in terms of the aim of the study were explored indicating the importance of participative communication by measuring specific theoretical constructs as formulated in terms of the theoretical framework. The most prominent findings can be summarized as follows: • In terms of information efficiency variation between junior and senior level employees existed. Availability of information, both current and desired, was indicated as a theoretical construct that should be measured. • Variation existed in the perception of organizational information efficiency (amount of information) between organizational members who are scared of participation and members who are not scared of participation. Employees with less access to information were more scared of participation. • Wider access to communication channels providing information on micro level was related to more positive perceptions of the communication climate. • A correlation existed between fear of participation and the number of channels used for participation on macro level. Respondents who on average participated in fewer channels on macro level were less scared of participation. • Communication channel usage on macro level was almost statistically significantly related to positive perceptions of the communication climate